Morning my friends.
It is a cold brisk day here in New JOZesy. Funny thing growing up in Brooklyn, I always made fun of people that were from New Jersey.
The jug handles, the accent, the non buying beer at the local corner mart but having to trudge down to a liquor store to do so. Todays post is something I have been experiencing numerous times in my own life.
Burn out for writers, or artists, or creatives is a very real thing. It usually comes in the form of being overwhelmed with life, projects and deadlines. It comes in the form of stress, grouchiness and a feeling of being trapped.
Are you taking on too much work? Are you doing too many things in efforts to make a buck?
If there is one thing I have learned in business, it is that, if you try to do 10 things you will suck at them all. And you will be at best, mediocre in all 10 areas. You may excel in an area or 2 but for the most part your daily business is a means to an end. A way to make money. If you are only in it to make money, then you are being selfish.
The reason why so many people constantly try to hop from one idea to another is to get rich quick. To get rich quick, in my opinion, is the fear of the unknown. Fear of a slow period and ultimately being lazy. On top of, subscribing to the idea that you can get rich some how just by doing these 4 little things; making a few calls and all of a sudden heavens riches will shower on you. I am here to tell you that is NOT the case. Anyone who has ever owned a business and became successful to the point where financial freedom has endured the long cold winter, knows the wars of attrition and the battle of fear through the accumulation of abundance.
Put it this way, when you have a tooth ache you seek out a dentist, he does work on your teeth. If you need a crown you get sent to a surgeon.
Why? Well because he is a pro at surgery and most dentists are not.
Would you feel comfortable hiring a plumber to pull out your tooth? I wouldn’t.
Not sure why some people think offering tons of services that they really don’t DO themselves as a way to make money.
The problem with this idea is that there is never any way you can learn all the nuances, pitfalls or the ups and downs of any business by circling the block on it.
If you can’t foresee the difficult part of things in a dealing, you can’t adjust for it. There is no way I can even begin to talk to you about how many times I have taken on a cheap job, or one I don’t really specialize in, in hopes of making money and losing money AND time plus face.
Busy is NOT productive. The 2 are NOT the same. Being productive means you plotted a course, set sail and will obtain such goals come hell or high water. Being productive means stripping away the stuff that doesn’t work,that is a time sink and is something that you do not LOVE.
I subscribe to the idea of being a warrior.
Find what you love. Find out if you can make money from it and do JUST THAT. I don’t offer websites anymore because I don’t love doing them.
Often we think more is better, if i have 4 jobs 14 would be better. But that is a bad ideal and a slippery slope. There is no way 1 man can do 14 projects let alone 4 amply. So what you get is half assed projects done too quickly to get it off your plate and nothing worthy to show the world. That is the TRAP of creative business.
Do you fill your plate with mundane work just to pay your bills? Most of it by tire kickers and cheapos who ask you to make a logo with barney purple and grinchy green, something that is so horrific you would never use it, let alone stamp it on anything.
Or do you hold out, weather the storm, figure out more elegant ways to get the big tunas even if it’s less jobs and more work. For me, burn out is the biggest problem in my life.
I can’t give you the best of me being stressed and overworked. I can’t give you my all if I am being pulled in 20 directions. That is unfair to everyone especially my own health.
I can, however, give you something special if I am omni focused. This is where knowing your own value and pricing comes into play. It is important to be able to price yourself accordingly, so that you CAN offer what it is you do at the utmost and you do not have to worry about your next meal. This is SUPER important.
This has a price tag attached to it. It has time wasters: Beware that my time is valuable. A simple life can generate a beautiful one. Some of the simplest processes create the most elegant outcomes.
If you do too much you WILL suck at most of what you do.
It is said one must put about 10,000 man hours into something on a day to day basis to become an expert at it. That could be 4 years or 14 depending on how much you do it daily and consistently. If you try to do too much you will never put 10,000 hours into ANYTHING in life and you will be one of those people who constantly hop from new idea, to new idea; new get rich scheme, to new get rich scheme, spinning your wheels, looking for money, when you should be looking for solutions.
Newsflash! People don’t just get rich by working hard and getting lucky or being great at what they do. MOST of the time, people become financially free by identifying a problem and creating a solution to that problem.
This is a tough concept for a lot of desperate people to swallow, sometimes desperation makes you do, well…. desperate things.
Sometimes in trying to feed yourself, your focus is so on YOU. You never get the food, you get the stress and you ultimately create nothing of value for anyone else. Creating Value = a possibility to have the life you want. It equals the notion that through making other’s lives easier; better; smarter; etc. your life will grow exponentially. Without that focus you will just suck at things.
I have witnessed it first hand on 2 very prominent occasions and once more in my own life when I was a younger gentleman starting out. Taking everything that comes your way is a trap, trying to please everyone is a death sentence to your success, and making your career choice a means to an end, is inevitably the end of your creativity in that realm. If it is a means to an end, it’s just a job. A job is life sucking unless it’s your calling. Anyone can do a job. Not anyone can build a career that is in line with what they love, who they are and to help others.
Thank you for your time I hope you loved this blog, if so subscribe below or follow me on twitter and facebook.